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Weaving gold in Assam

Assam Eri Silk Handwoven Muga Silk Tussar Silk

Weaving gold in Assam

The weaving village of Assam, Sualkuchi used to be buzzing with various crafts until last century. Now when you walk through the tiny by lanes of the village, all you hear is loud thumps of shuttle looms. Fine Tussar and Muga yarns shining in bright sun is undeniably attractive. With the increasing popularity of the handwoven magic from the region, many other artisans have moved from their traditional crafts to weaving now, making this a hotspot. Mekhela Chador is the traditional wear of Assamese and is still very popular among adults of all age groups unlike many other parts of India who have...

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Everything you need to know about Fashion Revolution Week

Fair Trade India Fashion Revolution Week

Everything you need to know about Fashion Revolution Week

Fashion Revolution is a global movement that is working towards a transparent, sustainable and ethical fashion industry aiming to radically change the way our clothes are sourced, produced and purchased. What is Fashion Revolution Week? Fashion Revolution Week also marks the anniversary of Rana Plaza Tragedy where more than 1000 garment factory workers were killed and more numbers injured. It is also a reminder for us to ask, "Who made my clothes?" When at least 6 out of 20 richest people listed in Forbes are in retail, the majority of cotton farmers still do not get a fair price for their crop...

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Happy Women's Day!

Womens Day

Happy Women's Day!

In a sustainable industry, the role played by women is immense. The weaving industry is heavily occupied by women. We are proud to say our products are designed by women, woven by women and finished by women. On this International Women's day, we are celebrating all the women who help us put our products and all our customers who show us so much love and support.     

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Snippets from Slow Fashion Weekend

ethic attic ethical fashion Fair Trade India slow fashion slow fashion weekend sustainable clothing sustainable fashion

Snippets from Slow Fashion Weekend

The Slow Fashion Weekend hosted by Ethic Attic, organised by Purple Fete saw a lot of interest among conscious consumers. The Lotus fabric was loved by all.  Thank you for all who walked in and loved our stuff.  Thanks for the write ups The Better India and LBB, Bangalore Read them here: https://lbb.in/bangalore/slow-fashion-weekend/ http://www.thebetterindia.com/86811/bangalore-slowfashion-sustainability-environment/    

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Slow Fashion, Ethical Fashion, Sustainable Fashion. Confused?

ethic attic ethical fashion fair trade organic clothing organic cotton clothing slow fashion slow fashion weekend sustainable clothing sustainable fashion

Slow Fashion, Ethical Fashion, Sustainable Fashion. Confused?

As the fashion industry is being revolutionised, a whole lot of new terms pop up. You might have been hearing the terms "Slow Fashion", "Ethical Fashion" and "Sustainable Fashion" or must have heard for the first time very recently. So are you wondering what are these?  They are nothing out of this world, but what exactly the whole world should more towards ideally. After the Rana Plaza collapse, considered the deadliest disaster in the history of garment industry, in 2013 in Bangladesh, Global Fashion Industry got a glimpse into the poor working conditions of factory workers and pressure due to short production...

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